Practical launch guide
How to Launch on Product Hunt
Use Product Hunt when your product is working, you can show its value quickly, and someone can be present for the launch conversation. Treat the launch as a chance to learn from early users, with one measurable goal chosen in advance.
Reviewed 2026-10-27
When to Wait or Choose Another Channel
Wait if the demo breaks, the main action is unclear, or you cannot answer questions. A polished launch image will not fix a signup flow that loses people.
Product Hunt: Facts Before You Submit
- Free option
- Free submission
- Paid launch
- No launch fee; advertising is separate
- Launch format
- Daily launches followed by a permanent product page.
- Eligibility
- Use a personal maker account and submit a working product. Featuring is curated.
- Conditions
- Scheduled launches start at 12:01 AM Pacific. Asking directly for upvotes is prohibited. A submission does not guarantee homepage featuring.
Prepare and Launch
1. Prepare the Smallest Convincing Demonstration
Show a user reaching one useful result. Have a name, short tagline, concise description, visuals, and a maker comment ready. The official guide currently caps taglines at 60 characters and descriptions at 260; draft within those limits before opening the form.
2. Submit From Your Personal Account
You can hunt your own product. Choose relevant topics and explain what makes the product useful without hiding the target audience behind broad claims. Save the draft and test every destination link.
3. Choose a Day You Can Attend
Scheduled launches begin at 12:01 AM Pacific. Convert that time to your own time zone and decide who will answer questions. Do not choose a date simply because an online list calls it the best day.
4. Follow Through After the Announcement
Invite people to try the product and share feedback; never solicit upvotes. Record questions that reveal unclear positioning, fix the most frequent problem, and compare actual signup quality against the goal you set.
Before You Submit
- Working demo and tested signup
- Personal maker account
- Launch assets within field limits
- Time-zone conversion and reply coverage
- One conversion goal and tracking link
Open Product Hunt submission →
Questions Founders Ask
Do I Need Someone Else to Hunt My Product?
No. Product Hunt’s official guide encourages makers to submit their own products.
Is a Submission Guaranteed to Feature?
No. Featuring is curated. A product can retain its permanent product page without a guaranteed prominent homepage position.